Today's Traffic & Profit Dashboard
Auto-refresh 5 min
Last updated: 30 Jul, 20:54
Timezone: Asia/Dhaka
User: Ovi
Days
Week
Month
Custom
Timezone:
Bangladesh (+6)
Billing (GMT+0)
Key performance indicators · click any card to drill down
Total SMS Attempts
906,114
▲ 8.4% vs prev. period
Total SMS Sent
856,079
▲ 7.9% vs prev. period
Total SMS Delivered
792,961
▲ 6.2% vs prev. period
Failed / Undelivered
113,153
▲ 11.3% vs prev. period
Delivery Rate (DLR%)
92.6%
▼ 1.8% vs prev. period
Customer Revenue
$3,658.21
▲ 9.1% vs prev. period
Vendor / Supplier Cost
$2,643.01
▲ 6.7% vs prev. period
Net Profit
$1,015.20
▲ 14.2% vs prev. period
Profit Margin %
27.8%
▲ 3.4% vs prev. period
Avg. time to deliver
—
seconds, this range
Live SMS (this hour)
—
updates every 30s
Last 7 Days — Traffic & Profit
Daily traffic & profit trend
Sent (bars, left axis) · Profit (bars, right axis)
Top customers today · by revenue
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Report by AM
Grouped by customer/area and mapped to manager from the account name. Uses the same underlying route-level query as the Route profit report below (duplication bug fixed via 5G support). Runs a few minutes behind the live account totals above, so totals here will be somewhat lower.
| Manager | Attempts | Sent | Revenue | Cost | Profit |
|---|---|---|---|---|---|
| Loading… | |||||
Customer performance · live, for the selected Route report range
Revenue & profit by customer
DLR% by customer
Detailed customer table
Rates, revenue, vendor cost, profit & margin
| Customer | Type | Destination | Attempted | Sent | Delivered | Failed | DLR% | Cust rate | Revenue | Vendor cost | Profit | Margin% |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bigo - @Ovi | OTP | Bangladesh | 210,400 | 203,100 | 189,900 | 20,500 | 93.5% | $0.0051 | $1,035.81 | $751.47 | $284.34 | 27.5% |
| QGC - @Ovi | Non-OTP | India | 184,200 | 171,300 | 151,200 | 33,000 | 88.3% | $0.0039 | $668.07 | $513.90 | $154.17 | 23.1% |
| QLN IT - @Romel | Promo | Pakistan | 142,800 | 133,600 | 118,400 | 24,400 | 88.6% | $0.0044 | $587.84 | $454.24 | $133.60 | 22.7% |
| SkyTel BD | OTP | Bangladesh | 121,500 | 117,200 | 110,300 | 11,200 | 94.1% | $0.0048 | $562.56 | $410.20 | $152.36 | 27.1% |
| Nexa Comm | Non-OTP | Nepal | 98,600 | 90,400 | 78,100 | 20,500 | 86.4% | $0.0041 | $370.64 | $298.32 | $72.32 | 19.5% |
| GlobalReach | OTP | UAE | 87,300 | 83,900 | 79,200 | 8,100 | 94.4% | $0.0062 | $520.18 | $369.16 | $151.02 | 29.0% |
| BrightSMS | Promo | India | 74,900 | 68,200 | 55,300 | 19,600 | 81.1% | $0.0035 | $238.70 | $259.16 | $-20.46 | -8.6% |
| MegaRoute | Non-OTP | Sri Lanka | 63,100 | 58,700 | 51,900 | 11,200 | 88.4% | $0.0046 | $270.02 | $199.58 | $70.44 | 26.1% |
| PrimeConnect | OTP | Bangladesh | 52,400 | 50,100 | 47,600 | 4,800 | 95% | $0.0050 | $250.50 | $180.36 | $70.14 | 28.0% |
| AlphaMsg | Non-OTP | Myanmar | 41,200 | 36,800 | 29,100 | 12,100 | 79.1% | $0.0038 | $139.84 | $114.08 | $25.76 | 18.4% |
Supplier / vendor performance
Cost & profit by supplier
DLR% by supplier
Best & worst performers
Detailed supplier / vendor table
Attempts, sent, delivered, DLR% & cost, aggregated by vendor for the selected Route report range
| Vendor | Destination | Route | Trunk | Attempted | Sent | Delivered | DLR% | Vendor rate | Cost | Revenue | Profit | Margin% |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RouteOne Global | Bangladesh | BD-DIRECT-1 | TRK-01 | 245,800 | 236,100 | 221,400 | 93.8% | $0.0035 | $826.35 | $1,098.85 | $272.50 | 24.8% |
| IntelliRoute | India | IN-HQ-2 | TRK-04 | 198,300 | 184,600 | 162,300 | 87.9% | $0.0031 | $572.26 | $749.15 | $176.89 | 23.6% |
| SinglePoint | Pakistan | PK-SS7 | TRK-07 | 143,200 | 134,100 | 119,800 | 89.3% | $0.0034 | $455.94 | $629.89 | $173.95 | 27.6% |
| ClearComm | UAE | AE-PREM | TRK-02 | 96,700 | 92,800 | 87,900 | 94.7% | $0.0044 | $408.32 | $563.55 | $155.23 | 27.5% |
| BudgetSMS | Nepal | NP-GREY | TRK-11 | 88,400 | 79,200 | 61,300 | 77.4% | $0.0033 | $261.36 | $344.37 | $83.01 | 24.1% |
| TransWave | Sri Lanka | LK-DIR | TRK-05 | 64,800 | 60,100 | 53,200 | 88.5% | $0.0034 | $204.34 | $272.22 | $67.88 | 24.9% |
| LowCostGW | Myanmar | MM-GREY | TRK-13 | 43,100 | 37,200 | 27,400 | 73.7% | $0.0031 | $115.32 | $153.00 | $37.68 | 24.6% |
Destination / country performance
Destination table
Attempts, sent, delivered, DLR%, revenue, cost, profit & margin, aggregated by destination for the selected Route report range
| Country | Operator | Customer | Supplier | Attempted | Sent | Delivered | DLR% | Revenue | Cost | Profit | Margin% |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Bangladesh | Grameenphone | Bigo - @Ovi | RouteOne Global | 142,300 | 137,800 | 130,200 | 94.5% | $702.78 | $482.30 | $220.48 | 31.4% |
| Bangladesh | Robi | SkyTel BD | RouteOne Global | 98,200 | 94,100 | 88,300 | 93.8% | $451.68 | $329.35 | $122.33 | 27.1% |
| India | Airtel IN | QGC - @Ovi | IntelliRoute | 121,400 | 112,600 | 98,700 | 87.7% | $439.14 | $349.06 | $90.08 | 20.5% |
| India | Jio | BrightSMS | IntelliRoute | 76,800 | 70,100 | 57,200 | 81.6% | $245.35 | $266.38 | $-21.03 | -8.6% |
| Pakistan | Jazz | QLN IT - @Romel | SinglePoint | 110,200 | 103,400 | 91,600 | 88.6% | $454.96 | $351.56 | $103.40 | 22.7% |
| UAE | Etisalat | GlobalReach | ClearComm | 87,300 | 83,900 | 79,200 | 94.4% | $520.18 | $369.16 | $151.02 | 29.0% |
| Nepal | Ncell | Nexa Comm | BudgetSMS | 88,400 | 79,200 | 61,300 | 77.4% | $324.72 | $261.36 | $63.36 | 19.5% |
| Myanmar | MPT | AlphaMsg | LowCostGW | 41,200 | 36,800 | 29,100 | 79.1% | $139.84 | $114.08 | $25.76 | 18.4% |
Profitability breakdown
Top / low-margin / zero-profit / loss-making routes
| Route | Profit | Margin% | Classification |
|---|---|---|---|
| BD-DIRECT-1 (GP) | $2,190.30 | 31.4% | Healthy |
| BD-DIRECT-1 (Robi) | $1,642.80 | 30.2% | Healthy |
| UAE-PREM (Etisalat) | $1,284.50 | 29.1% | Healthy |
| PK-SS7 (Jazz) | $1,021.40 | 22.7% | Healthy |
| IN-HQ-2 (Airtel) | $894.60 | 20.4% | Healthy |
| LK-DIR (Dialog) | $412.00 | 18.9% | Low-margin |
| NP-GREY (Ncell) | $3.20 | 0.4% | Zero-profit |
| IN-HQ-2 (Jio) | $-58.40 | -8.3% | Loss-making |
| MM-GREY (MPT) | $-142.70 | -14.1% | Loss-making |
All alerts & monitoring
!
Loss-making route: IN-HQ-2 (Jio)
Customer rate ($0.0035) is lower than vendor rate ($0.0038). Net loss -$58.40 today.
!
Loss-making route: MM-GREY (MPT)
Margin -14.1%. AlphaMsg traffic to Myanmar is unprofitable.
!
Negative-profit traffic — BrightSMS
Customer rate below vendor cost on promotional India traffic.
⚠
Zero-profit route: NP-GREY (Ncell)
Margin 0.4% — effectively break-even, review pricing.
⚠
Low DLR% — LowCostGW (Myanmar) 73.7%
Vendor route quality degraded; consider re-routing.
⚠
High failure rate — AlphaMsg 29.4%
Undelivered ratio well above 10% threshold.
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Missing vendor rate — route LK-DIR (partial)
Some traffic has no vendor rate configured; cost may be understated.
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Sudden traffic spike — Bigo +38%
15:00–16:00 window; verify legitimacy.
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Unexpected traffic type — Bigo Non-OTP
Bigo sent 6,500 non-OTP messages (expected OTP only).
!
Vendor route failure — TRK-13 partial outage
Elevated failed count on Myanmar trunk since 14:20.
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Inactive customer sending traffic — AlphaMsg
Account flagged inactive but generated 41,200 attempts today.
5G Vision · Today's Traffic & Profit Dashboard